Think about your website another way : NO matter what size it is, it works like a large company

The e-marketing plans and the website managements (sample issues)
 

1. Executive Summary

overview upon present trends
key aspects of the strategic e-marketing plan.

2. Situational Analysis
characteristics of the targeted e-market segment
possible factors of success
competitors’ analysis
technological factors
legal factors
social factors
possible problems and opportunities

3. The e-Marketing Objectives
product profile
target market
sales objectives
Google and other ad
webanalytic tools

4. The e-Marketing Strategies
product strategies
price strategies
promotion strategies
distribution strategies

5. Technical Issues
website content
multimedia
website searcheability
website usability
website validity
logging security (for customers and staff);
customer registration procedure
legal issues
privacy
autoresponders
order forms and feedback forms
access levels to online resources
credit card transactions
website hosting
website maintenance
 

6. Website publishing
technical staff (size, requirements)
multilingual contets
CRM back office
website management

Gabriella Lakatos CeM is a certified professional with expertise in e-Marketing and e-Business communication, CEO and founder of E-Bridges eMarketing Services. She is also working as independent consultant and e-publisher. She developed and teach her own online course in "eBridge e-Marketing" and is also a coach of eMarketing. She as a formal English teacher also developed her own Euro Bridge English Club System the first accredited post gradual Multi-culture project for long life learners in English. Her online publication about e-learning and distance learning evaluation available on academic online journal freesideeurope.com

You can contact her via her personal website at lakatosgabriella.com or check out her developing e-Marketing and e-Business resources at Scribed and her profiles at LinkedIn, and at Xing.